# Choosing metrics **URL:** https://forum.zurb.com/c/choosing-metrics/6.md [Latest](https://forum.zurb.com/latest.md) · [Categories](https://forum.zurb.com/categories.md) · [Tags](https://forum.zurb.com/tags.md) --- ## [About the Choosing metrics category](https://forum.zurb.com/t/about-the-choosing-metrics-category/22)
**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\ **Replies:** 0\ **Last updated:** [June 2, 2025, 5:26pm UTC](https://forum.zurb.com/t/about-the-choosing-metrics-category/22 "2025-06-02T17:26:55Z")
Share questions about picking the right metrics and defining what success should look like. --- ## [NPS, Who's Using It As Their Main Driver?](https://forum.zurb.com/t/nps-whos-using-it-as-their-main-driver/387)
**Author:** [@ben](https://forum.zurb.com/u/ben)\ **Replies:** 11\ **Last updated:** [January 27, 2026, 2:03am UTC](https://forum.zurb.com/t/nps-whos-using-it-as-their-main-driver/387 "2026-01-27T02:03:38Z")
Saw this LinkedIn post by Vitaly. Made me curious, who’s using NPS as their main driver for feedback these days? I personally haven’t seen them around. It’s been a minute! --- ## [Setting up metrics for decisions (Q&A)](https://forum.zurb.com/t/setting-up-metrics-for-decisions-q-a/578)
**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\ **Replies:** 16\ **Last updated:** [January 18, 2026, 9:00am UTC](https://forum.zurb.com/t/setting-up-metrics-for-decisions-q-a/578 "2026-01-18T09:00:53Z")
We’re jumping into @mike\_giannakopoulos’s, Defining and Tracking Success: Crafting Meaningful Metrics. He argues that metrics only matter when they reflect a shared definition of success and help your team make better de… --- ## [AI helps you build. UX metrics help you decide](https://forum.zurb.com/t/ai-helps-you-build-ux-metrics-help-you-decide/494)
**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\ **Replies:** 1\ **Last updated:** [January 15, 2026, 2:28am UTC](https://forum.zurb.com/t/ai-helps-you-build-ux-metrics-help-you-decide/494 "2026-01-15T02:28:14Z")
We’ve brought more AI conversations to the forum because AI is increasingly putting pressure on teams’ decision-making. UX metrics are a part of that discussion (I’d like to think a big part of product and design moving… --- ## [Intelligence Metrics: The User vs. Product Framework](https://forum.zurb.com/t/intelligence-metrics-the-user-vs-product-framework/417)
**Author:** [@EricZ](https://forum.zurb.com/u/EricZ)\ **Replies:** 39\ **Last updated:** [January 6, 2026, 6:13pm UTC](https://forum.zurb.com/t/intelligence-metrics-the-user-vs-product-framework/417 "2026-01-06T18:13:48Z")
Last week, @Bryan had posted a framework of UX Metrics, revealing the need for Intelligence metrics to address user interactions in AI product space. So we took a stab at how we’re thinking about Intelligence metrics… --- ## [Design Impact Isn’t a Mystery. Here’s Proof. (Helio Assessment)](https://forum.zurb.com/t/design-impact-isn-t-a-mystery-here-s-proof-helio-assessment/376)
**Author:** [@nathaliesmith](https://forum.zurb.com/u/nathaliesmith)\ **Replies:** 2\ **Last updated:** [November 19, 2025, 12:54am UTC](https://forum.zurb.com/t/design-impact-isn-t-a-mystery-here-s-proof-helio-assessment/376 "2025-11-19T00:54:30Z")
We’re ramping up our Helio Assessment tool. In under 5 minutes, we just ran an assessment on Disney+’s onboarding flow, and it immediately surfaced exactly where users hesitate and why. Report link: Helio | Disney + Onbo… --- ## [Completion UX Metric: Are users getting to the finish line?](https://forum.zurb.com/t/completion-ux-metric-are-users-getting-to-the-finish-line/176)
**Author:** [@MoData](https://forum.zurb.com/u/MoData)\ **Replies:** 3\ **Last updated:** [November 10, 2025, 10:00pm UTC](https://forum.zurb.com/t/completion-ux-metric-are-users-getting-to-the-finish-line/176 "2025-11-10T22:00:35Z")
User follow-through is key for conversion and growth: will they actually get through the flow you built, and how smoothly can they get there? It shows whether tasks were completed directly, indirectly, or not at all, so … --- ## [Defining AI Metrics](https://forum.zurb.com/t/defining-ai-metrics/213)
**Author:** [@ben](https://forum.zurb.com/u/ben)\ **Replies:** 4\ **Last updated:** [November 10, 2025, 2:29am UTC](https://forum.zurb.com/t/defining-ai-metrics/213 "2025-11-10T02:29:21Z")
As AI becomes a bigger part of our world, AI metrics also becomes a thing! It seems that a lot of tech influencers have been diving into this trend- how are we determining how AI is perceived? It also reminds me of o… --- ## [Brand Score - A great tool for your redesign](https://forum.zurb.com/t/brand-score-a-great-tool-for-your-redesign/204)
**Author:** [@MoData](https://forum.zurb.com/u/MoData)\ **Replies:** 6\ **Last updated:** [October 30, 2025, 2:42am UTC](https://forum.zurb.com/t/brand-score-a-great-tool-for-your-redesign/204 "2025-10-30T02:42:19Z")
The Brand Score UX metric calculates a single score that measures the impact of your brand on three levels: market recognition, sentiment, and likelihood to promote. It gauges how your brand stacks up against others in y… --- ## [UX metrics Cheatsheet Glare Pages](https://forum.zurb.com/t/ux-metrics-cheatsheet-glare-pages/227)
**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\ **Replies:** 4\ **Last updated:** [October 17, 2025, 7:18pm UTC](https://forum.zurb.com/t/ux-metrics-cheatsheet-glare-pages/227 "2025-10-17T19:18:37Z")
Vitaly picked up our free UX metrics Cheatsheet that helps teams see the full range of UX metrics that they can incorporate in their product and design assessments. Each metric has a summary, a card, and the formula w… --- ## [Google's AI Metrics - How Google is Defining Them](https://forum.zurb.com/t/googles-ai-metrics-how-google-is-defining-them/229)
**Author:** [@ben](https://forum.zurb.com/u/ben)\ **Replies:** 2\ **Last updated:** [September 9, 2025, 10:06pm UTC](https://forum.zurb.com/t/googles-ai-metrics-how-google-is-defining-them/229 "2025-09-09T22:06:17Z")
Howdy to a fantastic Tuesday, Glarians! I’ve come here to find an answer a simple question: What are some AI Metrics that make sense to track? Here’s an interesting find from one of Google’s blogs: Here are some … --- ## [Label Challenges - Comparative Lenses](https://forum.zurb.com/t/label-challenges-comparative-lenses/215)
**Author:** [@EricZ](https://forum.zurb.com/u/EricZ)\ **Replies:** 5\ **Last updated:** [September 8, 2025, 5:18pm UTC](https://forum.zurb.com/t/label-challenges-comparative-lenses/215 "2025-09-08T17:18:50Z")
One thing that is incredibly important for teams is defining our terms. If we want to work successfully in large, complex systems we need these kind of agreements. User testing goes a long way to bringing clarity with d… --- ## [UX Metrics CheatSheet](https://forum.zurb.com/t/ux-metrics-cheatsheet/132)
**Author:** [@EricZ](https://forum.zurb.com/u/EricZ)\ **Replies:** 7\ **Last updated:** [August 4, 2025, 9:48pm UTC](https://forum.zurb.com/t/ux-metrics-cheatsheet/132 "2025-08-04T21:48:58Z")
Our team has been hardening how we collect and formulate the data for our UX metrics. While doing this, we decided to create a handy “cheat sheet” so everyone can easily look up the established UX Metrics in the Glare fr… --- ## [How customer satisfaction surveys went from helpful to ‘intrusive’](https://forum.zurb.com/t/how-customer-satisfaction-surveys-went-from-helpful-to-intrusive/151)
**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\ **Replies:** 0\ **Last updated:** [August 1, 2025, 12:10am UTC](https://forum.zurb.com/t/how-customer-satisfaction-surveys-went-from-helpful-to-intrusive/151 "2025-08-01T00:10:52Z")
Love this share from @EricZ- love the NPS guys’ response. Here’s the crux of the video: Customer surveys have lost their value because companies focus too much on collecting scores instead of truly understanding and imp… --- ## [Loyalty UX Metric: Redesign done right? Loyalty tells the truth](https://forum.zurb.com/t/loyalty-ux-metric-redesign-done-right-loyalty-tells-the-truth/150)
**Author:** [@MoData](https://forum.zurb.com/u/MoData)\ **Replies:** 0\ **Last updated:** [July 31, 2025, 11:48pm UTC](https://forum.zurb.com/t/loyalty-ux-metric-redesign-done-right-loyalty-tells-the-truth/150 "2025-07-31T23:48:25Z")
We just updated our Loyalty UX metric page, which is based on the classic Net Promoter Score (NPS) formula. It’s a fast way to measure how likely users are to recommend your product—and a great signal for long-term trust… --- ## [Usefulness UX Metric, Measuring whether your product gets the job done](https://forum.zurb.com/t/usefulness-ux-metric-measuring-whether-your-product-gets-the-job-done/125)
**Author:** [@MoData](https://forum.zurb.com/u/MoData)\ **Replies:** 0\ **Last updated:** [July 24, 2025, 11:35pm UTC](https://forum.zurb.com/t/usefulness-ux-metric-measuring-whether-your-product-gets-the-job-done/125 "2025-07-24T23:35:57Z")
We’ve been using the Usefulness metric to see how well designs actually help users get things done. It’s based on the UX-Lite testing method, and it gives you a clear score that shows whether people think a page is usefu… --- ## [Expectations UX Metric: Make sure your product makes sense](https://forum.zurb.com/t/expectations-ux-metric-make-sure-your-product-makes-sense/103)
**Author:** [@MoData](https://forum.zurb.com/u/MoData)\ **Replies:** 0\ **Last updated:** [July 18, 2025, 1:39am UTC](https://forum.zurb.com/t/expectations-ux-metric-make-sure-your-product-makes-sense/103 "2025-07-18T01:39:52Z")
In our design work with customers, we often see teams overwhelmed by trying to get something to work, or even just hit a deadline. Managing expectation internally can overwhelm the team…and they forget about their users… --- ## [Satisfaction UX Metric: Leave your customers satisfied with every step they take](https://forum.zurb.com/t/satisfaction-ux-metric-leave-your-customers-satisfied-with-every-step-they-take/77)
**Author:** [@MoData](https://forum.zurb.com/u/MoData)\ **Replies:** 3\ **Last updated:** [July 15, 2025, 6:15pm UTC](https://forum.zurb.com/t/satisfaction-ux-metric-leave-your-customers-satisfied-with-every-step-they-take/77 "2025-07-15T18:15:42Z")
If users aren’t satisfied, your design didn’t land. Full stop. After basic usability and comprehension, user satisfaction is the most important element to dial in. Satisfaction isn’t a vanity metric. It’s how you know … --- ## [Comprehension Metric](https://forum.zurb.com/t/comprehension-metric/64)
**Author:** [@MoData](https://forum.zurb.com/u/MoData)\ **Replies:** 0\ **Last updated:** [July 4, 2025, 12:52am UTC](https://forum.zurb.com/t/comprehension-metric/64 "2025-07-04T00:52:07Z")
Comprehension comes first. If users don’t understand your product, they won’t use it. On the Glare Comprehension page, we show how to test whether your design makes sense. Source: Comprehension UX Metric In one exa… --- ## [UX Metric Scores](https://forum.zurb.com/t/ux-metric-scores/42)
**Author:** [@MoData](https://forum.zurb.com/u/MoData)\ **Replies:** 1\ **Last updated:** [June 19, 2025, 7:42pm UTC](https://forum.zurb.com/t/ux-metric-scores/42 "2025-06-19T19:42:40Z")
We’ve found our UX metric scores have been invaluable for quantifying the impact that different design decisions have on user experience. They help shine light on key areas of improvement and direct our attention towards… --- ## [Research Stacks](https://forum.zurb.com/t/research-stacks/30)
**Author:** [@nathaliesmith](https://forum.zurb.com/u/nathaliesmith)\ **Replies:** 0\ **Last updated:** [June 5, 2025, 5:31pm UTC](https://forum.zurb.com/t/research-stacks/30 "2025-06-05T17:31:33Z")
We’re excited to introduce our first concept around Research Stacks to our Slack community. We’ve been diving deep into popular research methods and refining them for the modern UX landscape. Here’s a breakdown of what w… --- ## [Attitudinal, Behavioral, and Performance Metrics](https://forum.zurb.com/t/attitudinal-behavioral-and-performance-metrics/31)
**Author:** [@nathaliesmith](https://forum.zurb.com/u/nathaliesmith)\ **Replies:** 0\ **Last updated:** [June 5, 2025, 5:34pm UTC](https://forum.zurb.com/t/attitudinal-behavioral-and-performance-metrics/31 "2025-06-05T17:34:35Z")
:wave: Hey everyone! We’ve been fine-tuning how we measure user experience, and we’re excited to share our latest approach to UX Metrics! By bringing together Attitudinal, Behavioral, and Performance Metrics, we’re gett… --- ## [Comparing Iterations](https://forum.zurb.com/t/comparing-iterations/16)
**Author:** [@EricZ](https://forum.zurb.com/u/EricZ)\ **Replies:** 1\ **Last updated:** [May 30, 2025, 1:23am UTC](https://forum.zurb.com/t/comparing-iterations/16 "2025-05-30T01:23:36Z")
Use this channel to talk about how we evaluate and compare design changes over time. Share test results, benchmarks, and what worked (or didn’t) between versions.