# Latest

**URL:** https://forum.zurb.com/latest.md?page=2

[Latest](https://forum.zurb.com/latest.md) · [Categories](https://forum.zurb.com/categories.md) · [Tags](https://forum.zurb.com/tags.md)

**Page:** 3

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## [UIs Aren't Going Away Anytime Soon](https://forum.zurb.com/t/uis-arent-going-away-anytime-soon/683)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 6\
**Last updated:** [March 23, 2026, 3:33pm UTC](https://forum.zurb.com/t/uis-arent-going-away-anytime-soon/683 "2026-03-23T15:33:22Z")

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Short post- wanted to get my thoughts out here in the open! Agents are awesome. There are times where I prefer using one over digging into a classic UI. But, that isn’t always the case. Complex, monotonous, boring work…

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## [Your Entire Team Can Now Build Software](https://forum.zurb.com/t/your-entire-team-can-now-build-software/682)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 7\
**Last updated:** [March 23, 2026, 3:32pm UTC](https://forum.zurb.com/t/your-entire-team-can-now-build-software/682 "2026-03-23T15:32:02Z")

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Software has always been built by the software engineer. Not the designer, not the PM (most of the time), not the CEO, not even the architects themselves. The reason? Software is specific. Machines do exactly what you a…

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## [We Have to Keep Talking](https://forum.zurb.com/t/we-have-to-keep-talking/680)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 6\
**Last updated:** [March 17, 2026, 2:13pm UTC](https://forum.zurb.com/t/we-have-to-keep-talking/680 "2026-03-17T14:13:21Z")

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The world is moving – fast. It isn’t going to stop, and I’d actually argue things might move even faster. The real question is: Can humans even keep up? Thought this podcast with @Bryan was really revealing about wha…

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## [How do you improve under-performing landing pages? (Q&A)](https://forum.zurb.com/t/how-do-you-improve-under-performing-landing-pages-q-a/677)

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**Author:** [@MoData](https://forum.zurb.com/u/MoData)\
**Replies:** 6\
**Last updated:** [March 12, 2026, 12:52am UTC](https://forum.zurb.com/t/how-do-you-improve-under-performing-landing-pages-q-a/677 "2026-03-12T00:52:52Z")

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This week we’re trying a little experiment: instead of showing you a concept page and the work that goes into it, we’re going to openly discuss what the decisions from a concept test would be. I’ve got our lead engineer…

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## [Patterns That Have Come Up With Improving Teams' Workflows with AI](https://forum.zurb.com/t/patterns-that-have-come-up-with-improving-teams-workflows-with-ai/679)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 2\
**Last updated:** [March 11, 2026, 7:03pm UTC](https://forum.zurb.com/t/patterns-that-have-come-up-with-improving-teams-workflows-with-ai/679 "2026-03-11T19:03:53Z")

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We’ve been working on improving our team’s processes with AI over the last few months. Here are a few patterns that have started coming up: 1) People want control Users want the ability to define the context and to adju…

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## [Is AI a Bubble?](https://forum.zurb.com/t/is-ai-a-bubble/675)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 9\
**Last updated:** [March 6, 2026, 1:32am UTC](https://forum.zurb.com/t/is-ai-a-bubble/675 "2026-03-06T01:32:37Z")

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Is AI a bubble? People are saying yes. The catch? They’re not wrong. But, that’s not all. It’s also a very fast growing market. Investors, business owners, and even US’s Department of War know that AI is here to stay …

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## [Start Building for Agents](https://forum.zurb.com/t/start-building-for-agents/662)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 7\
**Last updated:** [March 5, 2026, 5:00pm UTC](https://forum.zurb.com/t/start-building-for-agents/662 "2026-03-05T17:00:11Z")

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This might just be me, a person who keeps going snorkeling in the vast amounts of innovation happening in the deep, dark, depths of AI, but I’m getting to a point where I don’t really even want to interact with UIs anymo…

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## [How to Pick the Right AI Tools (Without Losing Your Mind)](https://forum.zurb.com/t/how-to-pick-the-right-ai-tools-without-losing-your-mind/673)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 8\
**Last updated:** [March 5, 2026, 4:57pm UTC](https://forum.zurb.com/t/how-to-pick-the-right-ai-tools-without-losing-your-mind/673 "2026-03-05T16:57:50Z")

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There are so many AI tools right now. It’s genuinely overwhelming. New ones pop up every week, each one promising to change the way you work forever. Most of them won’t. The real problem isn’t that there aren’t enough …

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## [Great Systems Scale Faster (Take The Time To Build Them)](https://forum.zurb.com/t/great-systems-scale-faster-take-the-time-to-build-them/654)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 6\
**Last updated:** [March 4, 2026, 10:07pm UTC](https://forum.zurb.com/t/great-systems-scale-faster-take-the-time-to-build-them/654 "2026-03-04T22:07:31Z")

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After thinking about yesterday’s Q&A about @chris\_becker ‘s AI Won’t Save You’re Thinking article, it reminded me something super important, and a pattern that keeps popping up in my life that everyone wanting to perform…

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## [Where does MCP really help design? (Q&A)](https://forum.zurb.com/t/where-does-mcp-really-help-design-q-a/632)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 19\
**Last updated:** [March 3, 2026, 5:00pm UTC](https://forum.zurb.com/t/where-does-mcp-really-help-design-q-a/632 "2026-03-03T17:00:41Z")

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Today we’re exploring @bethanygilleeney’s article, MCP for Designers: What It Actually Does (and Doesn’t). She resets expectations. MCP does not change what designers do, and it does not magically make AI products better…

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## [AI Made Hiring… Weird(er)](https://forum.zurb.com/t/ai-made-hiring-weird-er/656)

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**Author:** [@nathaliesmith](https://forum.zurb.com/u/nathaliesmith)\
**Replies:** 6\
**Last updated:** [February 25, 2026, 6:55pm UTC](https://forum.zurb.com/t/ai-made-hiring-weird-er/656 "2026-02-25T18:55:36Z")

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AI over here, AI over there… AI everywhere?! No, but really, lets talk about AI + hiring. This is something I’ve been keeping my pulse on as we’ve seen the hiring practices and expectations shifting so much (and so fast…

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## [Measuring Outcomes & Research Impact](https://forum.zurb.com/t/measuring-outcomes-research-impact/650)

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**Author:** [@EricZ](https://forum.zurb.com/u/EricZ)\
**Replies:** 4\
**Last updated:** [February 23, 2026, 10:40pm UTC](https://forum.zurb.com/t/measuring-outcomes-research-impact/650 "2026-02-23T22:40:49Z")

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When reviewing a Research Impact article by Carl J. Pearson, PHD I cam across his diagram in the citations that really resonated for me. The inversion of “Locus of Control” and “Ease of Measurement” rows really nails wh…

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## [Should Our Concept Pages Be More Like PRDs?](https://forum.zurb.com/t/should-our-concept-pages-be-more-like-prds/657)

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**Author:** [@MoData](https://forum.zurb.com/u/MoData)\
**Replies:** 2\
**Last updated:** [February 20, 2026, 11:26pm UTC](https://forum.zurb.com/t/should-our-concept-pages-be-more-like-prds/657 "2026-02-20T23:26:46Z")

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Right now, we have two versions of Concept pages. They’re both solid (we think). They just optimize for different things. Building off of @EricZ post earlier this week about PRDs, were wondering: what if our concept pag…

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## [❤️ Its Love Week (Design Edition)](https://forum.zurb.com/t/its-love-week-design-edition/647)

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**Author:** [@nathaliesmith](https://forum.zurb.com/u/nathaliesmith)\
**Replies:** 5\
**Last updated:** [February 18, 2026, 1:00am UTC](https://forum.zurb.com/t/its-love-week-design-edition/647 "2026-02-18T01:00:41Z")

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I’ll start this off like a wedding speech… “For those of you who don’t know me” :wink: I LOOOVE A THEME. Truly nothing is more exciting to me than a fun holiday & a theme. So naturally… Tell us… what’s your design love …

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## [It's All Just Context](https://forum.zurb.com/t/its-all-just-context/649)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 4\
**Last updated:** [February 17, 2026, 5:02pm UTC](https://forum.zurb.com/t/its-all-just-context/649 "2026-02-17T17:02:03Z")

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It’s interesting how the games have been changing over the last two years. Insane amounts of improvements across AI tools, daily new findings and architectural adjustments for how people are thinking about AI, and it fee…

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## [How do we lead design without process? (Q&A)](https://forum.zurb.com/t/how-do-we-lead-design-without-process-q-a/646)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 10\
**Last updated:** [February 13, 2026, 5:24pm UTC](https://forum.zurb.com/t/how-do-we-lead-design-without-process-q-a/646 "2026-02-13T17:24:14Z")

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We’re diving into @ryan\_ford’s article today, Design is not a formula, it’s an odyssey: replacing the Double Diamond. He argues that design is not a clean, step-by-step formula. “Design is not a Process, it’s an Odyssey…

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## [Glare Design System 🌈](https://forum.zurb.com/t/glare-design-system/642)

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**Author:** [@EricZ](https://forum.zurb.com/u/EricZ)\
**Replies:** 2\
**Last updated:** [February 13, 2026, 4:57pm UTC](https://forum.zurb.com/t/glare-design-system/642 "2026-02-13T16:57:08Z")

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Question! Do you have advice on building out Design Systems for LLM reference and utility? That’s what we’ve started to do with the Glare design system. We’ll be documenting and adding to the existing system as a way to…

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## [Interactions with AI (voice and text)](https://forum.zurb.com/t/interactions-with-ai-voice-and-text/631)

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**Author:** [@elba\_sindoni](https://forum.zurb.com/u/elba_sindoni)\
**Replies:** 5\
**Last updated:** [February 13, 2026, 1:28am UTC](https://forum.zurb.com/t/interactions-with-ai-voice-and-text/631 "2026-02-13T01:28:17Z")

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Hi community, I want to share some articles that I wrote recently: https://medium.com/design-bootcamp/designing-ai-interactions-using-progression-inspired-by-stochastic-gradient-descent-5b5eed771495 https://medium.com/…

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## [What we're up to with Design Concepts 🎥](https://forum.zurb.com/t/what-were-up-to-with-design-concepts/645)

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**Author:** [@MoData](https://forum.zurb.com/u/MoData)\
**Replies:** 2\
**Last updated:** [February 12, 2026, 11:24pm UTC](https://forum.zurb.com/t/what-were-up-to-with-design-concepts/645 "2026-02-12T23:24:57Z")

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Check out this video about our design concepts! Would love to hear your thoughts: Which of these concept pages are most helpful for you? Original New Is it interesting to see the process of testing desi…

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## [Are you shaping decisions or just delivering artifacts? (Q&A)](https://forum.zurb.com/t/are-you-shaping-decisions-or-just-delivering-artifacts-q-a/643)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 16\
**Last updated:** [February 12, 2026, 11:24pm UTC](https://forum.zurb.com/t/are-you-shaping-decisions-or-just-delivering-artifacts-q-a/643 "2026-02-12T23:24:46Z")

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We’re diving into @erik\_sagen’s article today, Delivery is a Trap. He describes a moment of realization when he was stitching together polished screens into clean workflows, testing them with a small group (meant to repr…

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## [Success Slows You Down](https://forum.zurb.com/t/success-slows-you-down/644)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 0\
**Last updated:** [February 12, 2026, 5:40pm UTC](https://forum.zurb.com/t/success-slows-you-down/644 "2026-02-12T17:40:13Z")

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Shoutout to @Bryan for sharing this LI post Simply put, once you get comfortable, you stop growing. Success is comfortable. We need to constantly be reminding ourselves that even if you succeed once, it doesn’t mean …

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## [Unlocking LLMs and How They Can Predict The Future](https://forum.zurb.com/t/unlocking-llms-and-how-they-can-predict-the-future/641)

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**Author:** [@ben](https://forum.zurb.com/u/ben)\
**Replies:** 1\
**Last updated:** [February 12, 2026, 12:28am UTC](https://forum.zurb.com/t/unlocking-llms-and-how-they-can-predict-the-future/641 "2026-02-12T00:28:24Z")

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Thought this was an interesting watch! It’s a little technical-heavy, but it’s interesting to see how people are leveraging AI in multiple different ways. I definitely wonder how this is going to impact th…

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## [What's the best way to ship features?](https://forum.zurb.com/t/whats-the-best-way-to-ship-features/639)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 3\
**Last updated:** [February 11, 2026, 10:01pm UTC](https://forum.zurb.com/t/whats-the-best-way-to-ship-features/639 "2026-02-11T22:01:48Z")

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An engineer provides a glimpse of how shipping works with Elon. Thanks for the share @ben I’ve experienced the Facebook approach and many other Silicon Valley orgs. Much of this comes down to the org chart (this alway…

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## [Let's Stress Test Situations](https://forum.zurb.com/t/lets-stress-test-situations/487)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 23\
**Last updated:** [February 9, 2026, 8:40pm UTC](https://forum.zurb.com/t/lets-stress-test-situations/487 "2026-02-09T20:40:09Z")

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Excited to pull @Helge’s ideas into Glare. One idea that really stands out is using a situation as the primary unit for understanding users. He defines it as: A situation is a specific set of circumstances or facts at …

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## [Upcoming Q&A schedule: Design and product leaders thinking out loud](https://forum.zurb.com/t/upcoming-q-a-schedule-design-and-product-leaders-thinking-out-loud/497)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 7\
**Last updated:** [February 8, 2026, 6:00am UTC](https://forum.zurb.com/t/upcoming-q-a-schedule-design-and-product-leaders-thinking-out-loud/497 "2026-02-08T06:00:47Z")

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We’ve been revving up the forum by featuring articles from community leaders who are deep in the work. Design and product leaders, researchers, and thinkers who are asking better questions about workflows, metrics, AI, i…

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## [When does optimization turn into stagnation? (Q&A)](https://forum.zurb.com/t/when-does-optimization-turn-into-stagnation-q-a/605)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 33\
**Last updated:** [February 6, 2026, 8:14am UTC](https://forum.zurb.com/t/when-does-optimization-turn-into-stagnation-q-a/605 "2026-02-06T08:14:13Z")

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We’re jumping into @ian\_batterbee’s article today, When innovation gets stuck: Apple, Tesla, and the path fixation trap. He argues that innovation breaks down when teams keep refining what worked before instead of questi…

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## [Competitor Comparison 🥊 Website Homepages](https://forum.zurb.com/t/competitor-comparison-website-homepages/625)

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**Author:** [@MoData](https://forum.zurb.com/u/MoData)\
**Replies:** 0\
**Last updated:** [February 6, 2026, 1:32am UTC](https://forum.zurb.com/t/competitor-comparison-website-homepages/625 "2026-02-06T01:32:24Z")

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We ran a head-to-head test of Indiana University and University of Miami’s homepages. Same audience. Same UX metrics. Same questions. Miami came out on top with a 73% score, but the real value came from what we learned a…

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## [Design decisions or approval theater? (Q&A)](https://forum.zurb.com/t/design-decisions-or-approval-theater-q-a/623)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 27\
**Last updated:** [February 6, 2026, 1:31am UTC](https://forum.zurb.com/t/design-decisions-or-approval-theater-q-a/623 "2026-02-06T01:31:21Z")

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We’re digging into a sharp article by @caoimghgin, Why Engineers Can Say “This Is Wrong” and Designers Can’t. His argument is straightforward (and probably uncomfortable for many…) design work stalls because design decis…

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## [Why Financial Products Work but Still Lose Trust (Q&A)](https://forum.zurb.com/t/why-financial-products-work-but-still-lose-trust-q-a/624)

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**Author:** [@EricZ](https://forum.zurb.com/u/EricZ)\
**Replies:** 19\
**Last updated:** [February 5, 2026, 3:00pm UTC](https://forum.zurb.com/t/why-financial-products-work-but-still-lose-trust-q-a/624 "2026-02-05T15:00:20Z")

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Today we’re all in for a real treat, as we switch up our Q&A format and interview @Bryan about his recent blog on Why Financial Products Work but Still Lose Trust. While the qualitative data generally revealed strong usa…

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## [What feeling does your product create? (Q&A)](https://forum.zurb.com/t/what-feeling-does-your-product-create-q-a/620)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 14\
**Last updated:** [February 2, 2026, 10:38pm UTC](https://forum.zurb.com/t/what-feeling-does-your-product-create-q-a/620 "2026-02-02T22:38:59Z")

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Today we’re digging into an article by @vadym\_grin, Feelings are the new features. He argues that emotional design is no longer a nice extra. It is a core part of strategy. When basic features are easy to copy and often …

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