# Business or Users... Who’s in the Driver’s Seat?

**URL:** <https://forum.zurb.com/t/business-or-users-who-s-in-the-driver-s-seat/271>\
**Category:** Aligning your team\
**Created:** [October 14, 2025, 6:19pm UTC](https://forum.zurb.com/t/business-or-users-who-s-in-the-driver-s-seat/271 "2025-10-14T18:19:34Z")\
**Posts on this page:** 1\
**Showing post:** 2

<div class="post-metadata">

**Author:** ![Kike\_Pena](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/kike_pena/32/896_2.png) [@Kike\_Pena](https://forum.zurb.com/u/Kike_Pena)\
**Post date:** [October 14, 2025, 10:45pm UTC](https://forum.zurb.com/t/business-or-users-who-s-in-the-driver-s-seat/271/2 "2025-10-14T22:45:31Z")

</div>

Hi Nathali, based on my experience, I’d say that both concepts are not mutually exclusive, and neither comes before the other. You’re right that leading a team with only one perspective will eventually fail because it neglects a key part of the team’s success in the company.

My approach to this scenario is always a system that allows me to measure user needs and, above all, translate them into measurable and effective outcomes for the company. Understanding that user insights not only impact their behavior but also the business impact is our mission as leaders.

---

_[View the full topic](https://forum.zurb.com/t/business-or-users-who-s-in-the-driver-s-seat/271)._