# Check out how we tested Apple's shopping cart page šŸ›’ **URL:** \ **Category:** Measuring design\ **Created:** [November 14, 2025, 1:45am UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364 "2025-11-14T01:45:28Z")\ **Posts on this page:** 9\ **Page:** 1
**Author:** ![MoData](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/modata/32/1182_2.png) [@MoData](https://forum.zurb.com/u/MoData)\ **Post date:** [November 14, 2025, 1:45am UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364/1 "2025-11-14T01:45:29Z")
Shopping carts do more than just hold the products. They also the influence the customerā€™s trust, intent, and final decision. One small hiccup in layout or clarity, and that ā€œPlace Orderā€ click disappears. Thatā€™s why we just launched a new **Concept Page** focused on **Shopping Cart Layouts** , and how to test whether your cart experience is clear, confident, and conversion-ready. To explore this, we tested **Appleā€™s online store shopping bag** , a layout known for being clean, minimal, and highly branded. Hereā€™s how it scored: ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/1ceacf32a3e07b85e547602ffc7caaca3a67a28c.png) Source: [Glare Framework - Shopping Cart Layout](https://glare.helio.app/measure/concepts/ecommerce/shopping-cart-layout) The layout performed well: users understood what they were seeing, could take action without much friction, and walked away feeling satisfied. But even here, subtle improvements could reduce hesitation or clarify checkout steps. This Concept Page shows how to break down the cart experience using UX metrics that go beyond abandon rates, and help you pinpoint where trust is built (or lost). šŸ“£ What other cart or checkout experiences should we test next? Subscription boxes? Food delivery? B2B pricing quotes? Let us know below šŸ‘‡ ---
**Author:** ![nathaliesmith](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/nathaliesmith/32/443_2.png) [@nathaliesmith](https://forum.zurb.com/u/nathaliesmith)\ **Post date:** [November 14, 2025, 4:44pm UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364/2 "2025-11-14T16:44:54Z")
Truthfully, Apple is so good at this. I feel like all their products, environments + pages are sooooooo crisp & easy to navigate. Theyā€™re one of the best in the game, IMO. ---
**Author:** ![MoData](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/modata/32/1182_2.png) [@MoData](https://forum.zurb.com/u/MoData)\ **Post date:** [November 17, 2025, 11:40pm UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364/3 "2025-11-17T23:40:38Z")
Theyā€™re typically known for having some of the most clean and user friendly interfaces, though maybe that clinical cleanliness is the reason for Engagement being our lowest metric tested on the cart page. Appleā€™s shopping bag has all the necessary elements in findable places, but doesnā€™t engage or excite consumers with interesting offers before check-out. ---
**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\ **Post date:** [November 18, 2025, 2:35am UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364/4 "2025-11-18T02:35:53Z")
While I enjoy their online approaches, the paper receipts have always set the bar for me. There is a strange desire to want to hold on to them, similar to stock piling the boxes. > **[Impressive psychology behind why you still havenā€™t thrown away your old...](https://www.ladbible.com/news/technology/why-people-keep-iphone-box-055261-20240526)** > > There are a few psychological factors that cause the interesting phenomenon. ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/f540e3dbe1b9ce62fbe008c63bbd6ddbae4bf5fd.jpeg) ---
**Author:** ![MoData](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/modata/32/1182_2.png) [@MoData](https://forum.zurb.com/u/MoData)\ **Post date:** [November 20, 2025, 2:20am UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364/5 "2025-11-20T02:20:15Z")
Donā€™t remember the last time (if ever) I got a paper receipt for an Apple product šŸ˜… but the desire they create for holding on to their physical packaging has always been fascinating and impressive ---
**Author:** ![nathaliesmith](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/nathaliesmith/32/443_2.png) [@nathaliesmith](https://forum.zurb.com/u/nathaliesmith)\ **Post date:** [November 20, 2025, 4:40pm UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364/6 "2025-11-20T16:40:29Z")
To add onto the receipt piece.. Iā€™m pretty sure they use a thicker paper as well, to make their receipt stand out from others. Their whole business model is a trip. Such intricate thought. I know another company who does this wellā€¦ \*cough cough\* Disney \*cough\* ---
**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\ **Post date:** [November 30, 2025, 12:40am UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364/7 "2025-11-30T00:40:41Z")
Right. I think Disney executes at the brand well- itā€™s mostly a media company with creative assets. What makes Apple so unique is that they also do it at the product level. Different challenges, but impressive in both cases. Iā€™ve always loved this map, which shows the integration of all the Disney assets. Each reinforce the brand. ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/a541a2d65c47c5de75d5eaf906b0cd68d14bb6b6.jpeg) ---
**Author:** ![nathaliesmith](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/nathaliesmith/32/443_2.png) [@nathaliesmith](https://forum.zurb.com/u/nathaliesmith)\ **Post date:** [December 2, 2025, 1:44am UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364/8 "2025-12-02T01:44:51Z")
Ah, never seen this before! We have something like this, donā€™t we? @Bryan haha. ![Inspect Will Smith GIF](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/2eed65d393260c0dfd55de5efe092b4863dd5494.gif) ---
**Author:** ![ben](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/ben/32/442_2.png) [@ben](https://forum.zurb.com/u/ben)\ **Post date:** [December 3, 2025, 12:45am UTC](https://forum.zurb.com/t/check-out-how-we-tested-apples-shopping-cart-page/364/9 "2025-12-03T00:45:25Z")
Yes- but I think itā€™s about 80x worse šŸ˜†. Iā€™ve seen too many of Bryanā€™s maps!