# Creating design impact with a data-informed approach **URL:** \ **Category:** Proving biz impact\ **Created:** [June 23, 2025, 4:29am UTC](https://forum.zurb.com/t/creating-design-impact-with-a-data-informed-approach/47 "2025-06-23T04:29:11Z")\ **Posts on this page:** 3\ **Page:** 1
**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\ **Post date:** [June 23, 2025, 4:29am UTC](https://forum.zurb.com/t/creating-design-impact-with-a-data-informed-approach/47/1 "2025-06-23T04:29:11Z")
We released several articles on the broader context of Glare. Getting people more excited about what we are releasing! ![Glare-data-informed-design](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/0b8647f671ef8cbf9a198a0b39f82d6224255043.jpeg) → Helio Blog [Introducing Helio Glare. A Sharper Way to Show Your Design Works](https://helio.app/blog/introducing-helio-glare-a-sharper-way-to-show-your-design-works/) I explain how Glare helps teams stop guessing and start measuring what matters using four simple steps: Define, Measure, Compare, and Lead. → Linkedin: [Measure design impact and stop guessing](https://www.linkedin.com/feed/update/urn:li:activity:7342214488177197056) We introduce Glare as a practical way to make design decisions with data, and share great posts from others who are also thinking deeply about this. → My Linkedin: [Most teams don’t need more ideas. They need to know which ones actually work.](https://www.linkedin.com/posts/bryanzmijewski_most-teams-dont-need-more-ideas-they-need-activity-7342238582822137858-EaTF) I talk about why most teams don’t need more ideas—they need proof. Glare helps connect UX work to real business results. 💬 **Discussion** If you’re trying to improve how you validate ideas, measure outcomes, or connect your work to business results, I’d love to hear how you’re approaching it. - What’s worked for you so far? - Where are you still searching for better signals? ---
**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\ **Post date:** [June 28, 2025, 2:24am UTC](https://forum.zurb.com/t/creating-design-impact-with-a-data-informed-approach/47/2 "2025-06-28T02:24:58Z")
A quick follow-up, now that this has been out in the wild: You’ll see three different visualizations of the Glare framework in my posts. It wasn’t a design exercise, but more a response to how different people think, and where they tend to get stuck. I’m experimenting with how to communicate the bigger ideas. The **circular map** helps when things feel scattered. It shows how the work connects. I’ve used this to pull conversations out of silos and remind folks that design decisions don’t happen in isolation. > **[Design is more than what feels right. | Bryan Zmijewski](https://www.linkedin.com/posts/bryanzmijewski_productdesign-uxmetrics-productdiscovery-activity-7343815822852661249-2GU8)** > > Design is more than what feels right. > > Showing what works as you navigate a creative process is the challenge. > > We use a data-informed approach that leans into our gut instincts and marries those to a data-collection process to help us make faster,... The **grid** brings the real talk. It makes the steps obvious. Whether your team is acting on instinct, signals, or outcomes, you’ll see it here. It’s been useful for spotting where we’re guessing and where we’re anchored. But it’s harder to process. > **[Design impact happens when user needs map to the business results. | Bryan...](https://www.linkedin.com/posts/bryanzmijewski_design-impact-happens-when-user-needs-map-activity-7342729102275072003-m7xH)** > > Design impact happens when user needs map to the business results. > > After three decades in design, I’ve learned that thoughtful design isn’t always effective, and business success doesn’t always come from good design. > > But when great design aligns... The **diamond** is the one I bring to leadership. Four words. Define. Measure. Compare. Lead. It sets the tone without needing a slide deck. Helps move the room from opinion to clarity. > **[Most teams don’t need more ideas. | Bryan Zmijewski](https://www.linkedin.com/posts/bryanzmijewski_most-teams-dont-need-more-ideas-they-need-activity-7342238582822137858-EaTF)** > > Most teams don’t need more ideas. > > They need to know which ones actually work. > > After five years of working closely with Helio, we’ve seen the common struggles that product and design teams face. That’s why we’re sharing Glare, an open and practical... Each version serves a purpose, depending on who you’re working with and what kind of clarity you need. None of them are perfect, but I’m trying to figure out which directions work the best. Still evolving. ---
**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\ **Post date:** [June 30, 2025, 3:44pm UTC](https://forum.zurb.com/t/creating-design-impact-with-a-data-informed-approach/47/3 "2025-06-30T15:44:26Z")
Here’s another approach showing the four layers overlapping in cycles. It’s interesting, but suffers from a labels that maybe too abstract to fully get the meaning. ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/2d60257ff4ff7e5edf14400d23ba3058f507df35.png) Instead, I tried an approach that focused only on the first two facets of Define and Measure, playing off the ongoing tension created when doing continuous research and design. ![design-and-continuous-research](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/00624d04d14a4672c6bff2c805e8ea2ecb1d8fd6.png) > **[Design doesn’t have to be a guessing game. | Bryan Zmijewski](https://www.linkedin.com/posts/bryanzmijewski_productdesign-uxmetrics-productdiscovery-activity-7345273061635477505-KSZ-)** > > Design doesn’t have to be a guessing game. > > When we bring continuous research into our design work, it becomes the glue that holds everything together. We’re excited to share our design approach with your team. Glare, our open, data-informed...