# Design breaks when we mistake familiarity for understanding

**URL:** <https://forum.zurb.com/t/design-breaks-when-we-mistake-familiarity-for-understanding/422>\
**Category:** Aligning your team\
**Created:** [December 10, 2025, 3:38am UTC](https://forum.zurb.com/t/design-breaks-when-we-mistake-familiarity-for-understanding/422 "2025-12-10T03:38:37Z")\
**Posts on this page:** 1\
**Showing post:** 10

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**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\
**Post date:** [January 6, 2026, 9:30pm UTC](https://forum.zurb.com/t/design-breaks-when-we-mistake-familiarity-for-understanding/422/10 "2026-01-06T21:30:41Z")

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> [@EricZ](#):
>
> Well put. The trap is often the difference in posture when starting the task. Do we just take it on as an order because of familiar language, or do we always take on tasks from the posture of deliberation?.

I think this comes down to the culture we create and the rituals and patterns the team adopts. Having an experimental mindset is one thing, but having a team that encourages you to stretch an idea or concept beyond a task makes it happen regularly. There’s social reinforcement.

@byhuber speaks to this in his [thread on experimentation.](https://forum.zurb.com/t/design-as-a-learning-practice-q-a/485/5)

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