# How do we lead design without process? (Q&A)

**URL:** <https://forum.zurb.com/t/how-do-we-lead-design-without-process-q-a/646>\
**Category:** Aligning your team\
**Created:** [February 13, 2026, 4:00pm UTC](https://forum.zurb.com/t/how-do-we-lead-design-without-process-q-a/646 "2026-02-13T16:00:41Z")\
**Posts on this page:** 1\
**Showing post:** 4

<div class="post-metadata">

**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\
**Post date:** [February 13, 2026, 4:20pm UTC](https://forum.zurb.com/t/how-do-we-lead-design-without-process-q-a/646/4 "2026-02-13T16:20:34Z")

</div>

> [@ryan\_ford](#):
>
> I began dabbling in early creativity software and found that I really just enjoyed “creating on the computer.” Where many folks have perhaps arrived at Design first and then circled around to using the computer for it later on, I arrived at “computer” first and then circled around to Design—it was a way to create things digitally, and for younger me that was fun.

Love this. [I had similar experiences as a kid.](https://forum.zurb.com/t/where-does-mcp-really-help-design-q-a/632/9)

> [@ryan\_ford](#):
>
> From there I started to receive inquiries asking me to design web pages and then eventually whole websites, and I began journeying down the rabbit hole that is interaction design from there.

There’s a moment when enough people ask you to solve their problems that you start to see patterns. That’s when you begin thinking about how to help earlier in the ask. I think this is where design really clicks for a lot of people.

As the saying goes: fall in love with the problem, not the solution.

Looking back over the last couple of decades, what pivotal moments in your career shifted how you think about design?

---

_[View the full topic](https://forum.zurb.com/t/how-do-we-lead-design-without-process-q-a/646)._