Great breakdown. I’d argue the most important question is whether the tool gives you new leverage with your data. If it doesn’t, it may be worth waiting until others have figured that out first.
From Martin’s article:
- Bring in your data. Where will the new tool source its data? How can you ensure any proprietary information you input is safe and secure? Can you integrate this tool with your existing data sources and tech stack?
He creates a stepped approach… I’d see how fast you can learn if it gives you better data, faster.
Example, if you can get 80% accuracy and depth to content creation in 1/10 the time, that gives you a different way to create faster. That’s leverage. It completely changes your workflow though.