# Loyalty UX Metric: Redesign done right? Loyalty tells the truth

**URL:** <https://forum.zurb.com/t/loyalty-ux-metric-redesign-done-right-loyalty-tells-the-truth/150>\
**Category:** Choosing metrics\
**Created:** [July 31, 2025, 11:48pm UTC](https://forum.zurb.com/t/loyalty-ux-metric-redesign-done-right-loyalty-tells-the-truth/150 "2025-07-31T23:48:25Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![MoData](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/modata/32/1182_2.png) [@MoData](https://forum.zurb.com/u/MoData)\
**Post date:** [July 31, 2025, 11:48pm UTC](https://forum.zurb.com/t/loyalty-ux-metric-redesign-done-right-loyalty-tells-the-truth/150/1 "2025-07-31T23:48:25Z")

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We just updated our **Loyalty** UX metric page, which is based on the classic Net Promoter Score (NPS) formula. It’s a fast way to measure how likely users are to recommend your product—and a great signal for long-term trust and satisfaction.

On the page, we walk through an example from an ad management platform that used NPS to see how their recent redesign affected user loyalty. It’s a real-world look at how you can use this metric to track impact and get feedback that goes beyond just usability.

 ![Loyalty-metric-card-2](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/eb0e1e3e523e87bdba646fe012327c579f4293b0.png)

[See the Loyalty UX Metric in Action](https://glare.helio.app/define/ux-metrics/attitudinal-metrics/loyalty)

💬 Discussion  
Is the example helpful? Would you feel confident using Loyalty in your own testing after reading it? We’d love your feedback—especially on what’s clear and what could be improved.

👉 Take a look at our Loyalty page and let us know what you think about using this metric:

_Poll ([view on site](https://forum.zurb.com/t/loyalty-ux-metric-redesign-done-right-loyalty-tells-the-truth/150/1))_