# Mapping UX Metrics to Business Goals, What’s Worked for You? **URL:** \ **Category:** Proving biz impact\ **Created:** [June 18, 2025, 3:59pm UTC](https://forum.zurb.com/t/mapping-ux-metrics-to-business-goals-what-s-worked-for-you/40 "2025-06-18T15:59:50Z")\ **Posts on this page:** 4\ **Page:** 1
**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\ **Post date:** [June 18, 2025, 3:59pm UTC](https://forum.zurb.com/t/mapping-ux-metrics-to-business-goals-what-s-worked-for-you/40/1 "2025-06-18T15:59:50Z")
One of the biggest challenges we see in teams using Glare is not just collecting UX metrics, but mapping them to business outcomes in a way that drives real change. ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/445c31f7806c139215ef5d35ca4a754f05ff144a.png) We built the _Mapping_ section to help with this: → Start with **user needs** , → Capture **user outcomes** , → Measure **product outcomes** , → Link to **business outcomes** , → Align with **business goals**. But here’s the hard part: how do you _quantitatively_ show that user research, especially things like satisfaction, comprehension, or completion rates, lead to measurable business results? Have you found ways to correlate specific metrics like: - Task completion → conversion rate uplift? - Time on task → lower support costs? - Desirability scores → higher trial-to-paid conversion? Would love to hear your experience connecting the dots. What’s worked? What didn’t? And how are you making the case with your data? ---
**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\ **Post date:** [June 18, 2025, 5:31pm UTC](https://forum.zurb.com/t/mapping-ux-metrics-to-business-goals-what-s-worked-for-you/40/2 "2025-06-18T17:31:40Z")
We posted [Peter Lewis’ Outcome Laddering method today on LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7341148835882115074). It’s a great way to map the logic behind product decisions, starting from user needs and laddering up to business outcomes. ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/73265c78917897e3d63146095993ca348dc18b45.jpeg) We’ve taken a similar approach, but we’re more focused on measuring each step with UX metrics. | Glare Mapping Layers | Outcome Laddering | | --- | --- | | User Needs | Customer outcomes (what they want to be able to do) | | User Outcomes | Specific, observable behavioral changes from the user | | Product Outcomes | Enabling outcomes tied to feature usage or system behavior | | Business Outcomes | Strategic gains like conversion, retention, or cost savings | | Business Goals | Company-level aspirations (growth, competitive advantage) | Curious if anyone here has used Outcome Laddering or a similar method to map and _quantify_ the path from user behavior to business value?" ---
**Author:** ![EricZ](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/ericz/32/692_2.png) [@EricZ](https://forum.zurb.com/u/EricZ)\ **Post date:** [June 19, 2025, 12:02am UTC](https://forum.zurb.com/t/mapping-ux-metrics-to-business-goals-what-s-worked-for-you/40/3 "2025-06-19T00:02:53Z")
Another way to think about this is to map them out as a linear flow. For example, in the graph below we break the gathered and expected metrics for a Search Result Page in the following ways: **→ Start with user needs:** Here we highlight a primary user need across the 5 categories. This helps the team align on the pieces that require validation. **→ Capture user outcomes:** Our User Outcome metrics are gathered from remote survey testing in Helio. These UX Metrics measure the increase in attitudinal and behavioral metrics. **→ Measure product outcomes:** Product Outcomes are measured with analytics. For a Search Result Page, we’ll be looking at metrics that align toward a positive browse, search, or discovery experience. **→ Link to business outcomes:** Business outcomes in an ecommerce experience, like in our example, will measure cart abandonment, purchases, and subscriptions. **→ Align with business goals:** Business goals will be closely aligned to finances. They may appear to overlap with Business Outcomes, but often are further refined. ![Outcome Mapping](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/838104f1f4845352c38ff194dd43915bdbfb18ca.png) How have you handled mapping metrics in the past? How does A/B testing affect your thinking? ---
**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\ **Post date:** [June 19, 2025, 12:59am UTC](https://forum.zurb.com/t/mapping-ux-metrics-to-business-goals-what-s-worked-for-you/40/4 "2025-06-19T00:59:03Z")
Love this thinking @EricZ My post today builds on this thinking and looks deeper into the relationships. > **[User needs and business goals rarely align on their own. | Bryan Zmijewski](https://www.linkedin.com/posts/bryanzmijewski_productdesign-uxmetrics-productdiscovery-activity-7341264504233611265-tjdb)** > > User needs and business goals rarely align on their own. > > In my experience, it’s not that teams don’t care, it’s that each part of the system and organization has its own blind spots. > > • Business leaders want results > • Designers want great... To account for how teams actually work, I’m suggesting that teams are starting with a user outcome before they understand if the user need is even valid. Likewise, stakeholders often try to define the outcomes they want before setting a business goal. ![mapping-user-needs](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/7c02718c01ef8e8602c213ff360aacddd350c1ec.png) Curious how we build from a “here’s how it should work” to a “here’s how to shift the dialog” from what many teams are doing.