# Most people don’t see UX metrics as decision tools

**URL:** <https://forum.zurb.com/t/most-people-don-t-see-ux-metrics-as-decision-tools/179>\
**Category:** Proving biz impact\
**Created:** [August 8, 2025, 10:59pm UTC](https://forum.zurb.com/t/most-people-don-t-see-ux-metrics-as-decision-tools/179 "2025-08-08T22:59:36Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\
**Post date:** [August 8, 2025, 10:59pm UTC](https://forum.zurb.com/t/most-people-don-t-see-ux-metrics-as-decision-tools/179/1 "2025-08-08T22:59:36Z")

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True or False?

> **[Most people don’t see UX metrics as decision tools. | Bryan Zmijewski](https://www.linkedin.com/posts/bryanzmijewski_productdesign-uxmetrics-productdiscovery-activity-7359714787573854208-YiwK)**
>
> Most people don’t see UX metrics as decision tools.
> 
> They see them as research outputs or post-launch reports.
> 
> They associate them with:
> 
> • Usability test reports
> • NPS or CSAT scores after the fact
> • Dashboards that lag behind decisions
> •...

 ![make-smarter-design-decisions](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/5f652413a18ec4cbd6fa8933047da9bf8e5bf4cf.png)