# 'situations' are the fundamental unit of analysis

**URL:** <https://forum.zurb.com/t/situations-are-the-fundamental-unit-of-analysis/359>\
**Category:** Understanding users\
**Created:** [November 12, 2025, 6:31pm UTC](https://forum.zurb.com/t/situations-are-the-fundamental-unit-of-analysis/359 "2025-11-12T18:31:41Z")\
**Posts on this page:** 1\
**Showing post:** 19

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**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\
**Post date:** [December 8, 2025, 6:23pm UTC](https://forum.zurb.com/t/situations-are-the-fundamental-unit-of-analysis/359/19 "2025-12-08T18:23:13Z")

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Thinking about how Situations can be used in our layered setup of Design Impact @Helge.

Research hasn’t worked well in this context, and the word “situation” seems more aligned with what we are trying to drive forward.

 ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/0ef8e970937029f92316421b065ef0e37100a5cf.png)

The idea is that these Facets are fluid and shine light on the problems of trying to find the right design signals.

**We can measure our intentions by looking at how we shape concepts within the situation we’re working in.**

This is feeling like it could work.

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