# The Horror: Actionable Insights

**URL:** <https://forum.zurb.com/t/the-horror-actionable-insights/248>\
**Category:** Measuring design\
**Created:** [September 22, 2025, 10:01pm UTC](https://forum.zurb.com/t/the-horror-actionable-insights/248 "2025-09-22T22:01:34Z")\
**Posts on this page:** 1\
**Showing post:** 5

<div class="post-metadata">

**Author:** ![MoData](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/modata/32/1182_2.png) [@MoData](https://forum.zurb.com/u/MoData)\
**Post date:** [September 23, 2025, 10:53pm UTC](https://forum.zurb.com/t/the-horror-actionable-insights/248/5 "2025-09-23T22:53:31Z")

</div>

My first question: where does all that unstructured data come from? There must have been a reason to start tracking certain data points.

Either way, I feel like @Helge made a great point here about connecting seemingly vague data points to key business context in order to surface actionable insights: [Systems Thinking with AI (Glaringly Obvious) - #3 by Helge](https://forum.zurb.com/t/systems-thinking-with-ai-glaringly-obvious/238/3)

---

_[View the full topic](https://forum.zurb.com/t/the-horror-actionable-insights/248)._