# UX Is Evolving. Are We Keeping Up? A conversation with Menno Cramer

**URL:** <https://forum.zurb.com/t/ux-is-evolving-are-we-keeping-up-a-conversation-with-menno-cramer/36>\
**Category:** Proving biz impact\
**Tags:** user-experience, podcast, ai-design\
**Created:** [June 9, 2025, 11:08pm UTC](https://forum.zurb.com/t/ux-is-evolving-are-we-keeping-up-a-conversation-with-menno-cramer/36 "2025-06-09T23:08:25Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![menno](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/menno/32/67_2.png) [@menno](https://forum.zurb.com/u/menno)\
**Post date:** [June 24, 2025, 5:19pm UTC](https://forum.zurb.com/t/ux-is-evolving-are-we-keeping-up-a-conversation-with-menno-cramer/36/2 "2025-06-24T17:19:39Z")

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This is so cool. Thanks for sharing this here! Would love to hear thoughts from others on this. Especially on the “Designers just simply copy trends”. On one side I feel we need a scientific study of HITL, HATL, HOTL, HBTL, and on the other hand I guess well just learn as we go…  
Build, learn, iterate, repeat…

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