# What defines value for a user?

**URL:** <https://forum.zurb.com/t/what-defines-value-for-a-user/270>\
**Category:** Understanding users\
**Created:** [October 14, 2025, 2:43pm UTC](https://forum.zurb.com/t/what-defines-value-for-a-user/270 "2025-10-14T14:43:42Z")\
**Posts on this page:** 1\
**Showing post:** 15

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**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\
**Post date:** [November 1, 2025, 5:12pm UTC](https://forum.zurb.com/t/what-defines-value-for-a-user/270/15 "2025-11-01T17:12:25Z")

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Amazing resources you share @Helge!

I’ve done a first pass, and will need to dive deeper into this! Glare’s goal in Define is to help teams define User Needs to align their UX metrics to evaluate many of these same dimensions.

 ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/643722a48a72f7487f7419c31c336c0d4d6ad710.png)

### 1. **Glare Defines the Intention**

Glare starts with **user needs** , which helps to set the boundaries of the design intent. Each need expresses _what must be true_ for people to make progress. Lots of overlap here with GTX.

For example:

- “Accessible” means users can reach what they need.
- “Trust” means users feel confident acting without hesitation.
- “Feelings” means users experience emotional alignment.

These aren’t yet _measured_, they’re **design hypotheses** or statements of intent.

 ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/b2e6403f49f007278580ddb0855c5aebcf65b252.png)

### 2. **UX Metrics Capture the Reaction**

UX metrics sit between **what you intended to design** (Glare) and **how it was actually experienced** , or that’s what I can understand from GTX.

They measure the emotional and behavioral **outputs** of those needs:

- Did users find it easy? (Usability metric)
- Did they trust it? (Trust metric)
- Did they remember it? (recall, comprehension)
- Did it feel rewarding or human? (Sentiment metric)

UX metrics make these subjective responses **quantifiable signals** or data that tells you whether design intent translated into perceived value.

 ![image](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/fe1634053b6c4a2ab110e3d6fe7091e81a9a7000.png)

This is complex stuff, and we’re continuing to look for ways to keep simplifying it. We’ve decided to make it all open source to encourage others to support this rather large endeavor. We’ve already put 50,000 hours into making these ideas functional across customers.

cc/@EricZ, @MoData

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