Lovely thoughts @Helge.
This is where I believe the core unit of making decisions with user input is not the data itself, but its interpretation in context. A concept is a way to interpret a situation. I do like your ideas around situations.
A design signal is a clear, measurable cue from users that shows what’s really happening so you can make the next decision.
We see it in a triangle. I think what’s interesting with this approach is that we’re not tring to abstract the need or situation out of the commerce scenario, but present a way to address it in a way that is sustainable.
