# Worried about first impressions? Measure your Appeal **URL:** \ **Category:** Understanding users\ **Created:** [August 22, 2025, 12:00am UTC](https://forum.zurb.com/t/worried-about-first-impressions-measure-your-appeal/196 "2025-08-22T00:00:28Z")\ **Posts on this page:** 6\ **Page:** 1
**Author:** ![MoData](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/modata/32/1182_2.png) [@MoData](https://forum.zurb.com/u/MoData)\ **Post date:** [August 22, 2025, 12:00am UTC](https://forum.zurb.com/t/worried-about-first-impressions-measure-your-appeal/196/1 "2025-08-22T00:00:28Z")
When you first drop onto a new site or app, you typically have an immediate sense of whether you like the product or not. There’s a split second reaction that typically becomes ingrained in users: do I like how this looks or not? **To make sure your design produces the right gut reaction, use the Appeal metric.** Appeal is measured based on immediate user reaction to a design: when someone sees it for the first time, we first ask them to rate their satisfaction with the look of the page or product on a 5-point Likert scale. From there, it’s easy to calculate an Appeal score using a formula similar to CSAT, like the fairly average performance of this e-commerce homepage: ![Getup Appeal](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/0ac18c3c958c7f74c0a0d73b08a5ec25f6c8d981.png) Source: [Glare Framework - Appeal UX Metric](https://glare.helio.app/define/ux-metrics/attitudinal-metrics/appeal) This also makes it easy to separate sentiment towards a design from it’s functionality and usability: by gauging satisfaction before interaction, we know that reactions are based purely on appeal of the design rather than the overall user experience. For that reason, don’t expect this metric to be your North Star. It’s much more affective used along with other attitudinal and behavioral metrics like Loyalty and Engagement, especially after users get to interact with the design. In these research stacks, Appeal is a great metric to measure your brand’s immediate impact and set the stage for deeper understanding of user reactions. ---
**Author:** ![nathaliesmith](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/nathaliesmith/32/443_2.png) [@nathaliesmith](https://forum.zurb.com/u/nathaliesmith)\ **Post date:** [November 7, 2025, 11:35pm UTC](https://forum.zurb.com/t/worried-about-first-impressions-measure-your-appeal/196/2 "2025-11-07T23:35:03Z")
Huh! Love how you frame Appeal as the first emotional checkpoint before interaction. ---
**Author:** ![Bryan](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/bryan/32/448_2.png) [@Bryan](https://forum.zurb.com/u/Bryan)\ **Post date:** [November 10, 2025, 2:35am UTC](https://forum.zurb.com/t/worried-about-first-impressions-measure-your-appeal/196/3 "2025-11-10T02:35:50Z")
> [@MoData](#): > > For that reason, don’t expect this metric to be your North Star. It’s much more affective used along with other attitudinal and behavioral metrics like Loyalty and Engagement For that reason, don’t treat this metric like your Secret Sauce. It’s more like that sriracha sauce you didn’t know was available (and probably just stick with the Chick-fil-a sauce..) You still need the right mix of zesty and sweet sauces like ranch and bbq to get the full flavor. ![sauces.](https://canada1.discourse-cdn.com/flex034/uploads/helio/original/1X/46182152481ed07a4effe2ac6e20246c3ed05cfa.jpeg) ---
**Author:** ![MoData](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/modata/32/1182_2.png) [@MoData](https://forum.zurb.com/u/MoData)\ **Post date:** [November 14, 2025, 12:25am UTC](https://forum.zurb.com/t/worried-about-first-impressions-measure-your-appeal/196/4 "2025-11-14T00:25:05Z")
I like the sriracha metaphor, since it’s bold and makes a strong first impressions. That’s what appeal is great at measuring, but you’ll need other flavors of metrics to go deeper than initial impact. ---
**Author:** ![EricZ](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/ericz/32/692_2.png) [@EricZ](https://forum.zurb.com/u/EricZ)\ **Post date:** [November 14, 2025, 11:34pm UTC](https://forum.zurb.com/t/worried-about-first-impressions-measure-your-appeal/196/5 "2025-11-14T23:34:31Z")
@MoData that definitely highlights why we leverage Sentiment more often. When we use Appeal as a metric, though, it’s very affective. Kind of like when we’re leverage brand terminology and focusing on ‘trust’ or other attributes. ---
**Author:** ![ben](https://yyz2.discourse-cdn.com/flex034/user_avatar/forum.zurb.com/ben/32/442_2.png) [@ben](https://forum.zurb.com/u/ben)\ **Post date:** [December 16, 2025, 4:03am UTC](https://forum.zurb.com/t/worried-about-first-impressions-measure-your-appeal/196/6 "2025-12-16T04:03:09Z")
Appeal is definitely bit of a nuanced one. Great stuff @MoData