# \#ux-research

**URL:** https://forum.zurb.com/tag/ux-research/6.md

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## [Persona-building with AI - Extra work without value? Or super-powered studies?](https://forum.zurb.com/t/persona-building-with-ai-extra-work-without-value-or-super-powered-studies/249)

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**Author:** [@Kevin\_Schumacher](https://forum.zurb.com/u/Kevin_Schumacher)\
**Replies:** 5\
**Last updated:** [October 17, 2025, 7:28pm UTC](https://forum.zurb.com/t/persona-building-with-ai-extra-work-without-value-or-super-powered-studies/249 "2025-10-17T19:28:17Z")

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In a recent article by Jeremy Johnson, citing a recent ASU study which ‘pitted human-developed personas (qualitative) against AI-generated personas (synthetic)’ where the human personas won, Jeremy posits that it’s the ‘…

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## [Research Flaws and the Hard Truth About Testing (Glaringly Obvious)](https://forum.zurb.com/t/research-flaws-and-the-hard-truth-about-testing-glaringly-obvious/65)

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**Author:** [@Bryan](https://forum.zurb.com/u/Bryan)\
**Replies:** 2\
**Last updated:** [July 14, 2025, 10:58pm UTC](https://forum.zurb.com/t/research-flaws-and-the-hard-truth-about-testing-glaringly-obvious/65 "2025-07-14T22:58:50Z")

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I dropped a video clip from my conversation with Max Speicher, who’s been challenging the way teams think about UX metrics, research quality, and what democratization really means. His honest take on research done wrong…