@Erdem_Ulker Agreed with @EricZ on that. If you document everything you are doing, we can help measure and promote the progress. Let us know - The world also needs more of this.
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A warm welcome to Rebecca Salerno (@resalern)! We asked Rebecca what she would bring to the table as a member of the community:
“Participate in forum or share examples and ideas.”
What’s the hardest part about measuring design impact in your work?
“The hardest part for us right now is connecting design to conversions.”
Great to have you Rebecca, excited to hear more of your thoughts!
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Despite its potential with data, the door of entrance for IA to finance is more related to customer support. For example, real-time sentiment analysis: instant customer mood detection, emotional insights and feedback loops. With this information, you can adapt the services (need for a human assistant) and offerings (risk appetite).
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Welcome, Rebecca! Would love to hear more about connecting design + conversions. Can you dive deeper into the challenge here? Excited to have you!
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I’d like to welcome Mario Kanegae (@mario_yks ) to the community!
“I can support the community by sharing best practices in UX research, design metrics, and data-informed product development. I am passionate about connecting user insights to impactful business outcomes, mentoring professionals, and exchanging ideas about design leadership, learning analytics, and the integration of AI in design workflows. I’m eager to collaborate, share case studies, and contribute to discussions that help foster a culture of continuous learning and improvement.”
What’s the hardest part about measuring design impact in your work?
“The hardest part about measuring design impact is connecting user experience improvements directly to business outcomes. Many results, such as increased satisfaction or smoother workflows, are qualitative and take time to influence measurable metrics like conversion or retention. It’s also challenging to isolate design’s contribution from other factors like marketing or product changes.”
Great to have you Mario, looking forward to seeing what you have to share!
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Excited to welcome Pablo Zarate (@pablo) to the community!
“I can bring to the table 25+ years of experience.”
What’s the hardest part about measuring design impact in your work?
"I’d say connecting design outcomes to business metrics in a way that isolates design’s contribution from other factors.”
Thanks for sharing Pablo, great to have you!
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Hey everyone, thanks a bunch for the warm welcome! I’m so happy to be part of this adventure. I’m here to lend a hand and soak up all the knowledge I can.
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Thanks Pablo, excited to have you! Looking forward to seeing your input 
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Pablo! Welcome to the party, excited you’re here!
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Let’s welcome Stefaan Vuylsteke (@stefaan_vuylsteke) to the forum! Here’s what Stefaan brings to the table:
“digital adoption, behavior design, research tactics”
What’s the hardest part about measuring design impact in your work?
“The hardest part about measuring design impact is connecting user experience improvements directly to business outcomes. Many results, such as increased satisfaction or smoother workflows, are qualitative and take time to influence measurable metrics like conversion or retention. It’s also challenging to isolate design’s contribution from other factors like marketing or product changes.”
Great to have you Stefaan!
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Excited to welcome Harsha Singhai (@harsha_singhal) to the community!
“By leveraging my understanding of users in different segments and sharing those valuable insights with fairly new folks in the industry”
What’s the hardest part about measuring design impact in your work?
“Well for me, the hardest part is the delayed impact. The full effect of a new design system or brand refresh take months or years to become apparent in buisness results. Standard ROI metrics, however, often focus on short-term gains, underestimating design’s long-term strategic value.”
Thanks for sharing Harsha, looking forward to seeing what else you have to say!
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Welcome @stefaan_vuylsteke & @harsha_singhal 
Excited to have you!
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Agreed! Looking forward to the conversations
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I’d like to welcome Mila Shumilina (@mila_shumilina) to the group!
“I can help with management, planning, organization support.”
What’s the hardest part about measuring design impact in your work?
“We don’t have any analytics tools that capture real user behavior on the platform. Without clear usage data, it can be challenging to quantify the effect of UX changes. I often rely on qualitative feedback, usability testing, and stakeholder input.”
Great to have you Mila!
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Excited to welcome Tim Banks (@tim_banks) to the community! Tim excels in:
“Developing design teams for digital + physical connected products and software in the med tech space.”
What’s the hardest part about measuring design impact in your work?
“the biggest challenge to measuring impact is the typical length of the feedback loop. We what to pick metrics related to the in market user outcomes of our design but it can take months or years to reach those users at scale -thanks to regulation and physical devices timelines. So we to shorten the loop we often compromise with a mix of progress metrics and data from user studies to evaluate potential impact early. This is never perfect but is not unlike the clinical trial process we are often working alongside.”
Thanks for sharing Tim, it’s great to have you in the community!
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A warm welcome to the newest member of our forum Dave Gray (@dave_gray)! Bryan just posted about his interview with Dave about using simple visual frameworks to tackle complex problems: Making Sense of Complexity (Glaringly Obvious)
Looking forward to hearing what more you have to share Dave!
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Great to have Hans Lenderink (@hand_lenderink) in the community!
“I can help by sharing my knowledge about communities that are organized across the organizational hierarchy around certain areas of expertise.”
What’s the hardest part about measuring design impact in your work?
“I work with professional communities inside a large public organization, a network of practice groups that connect people across teams and hierarchies to share expertise and learn.
Its a fascinating but complex system. I often see how structures, leadership reflexes, and time pressures shape behavior in ways that make collective learning hard to sustain. Leaders tend to delegate instead of truly sponsor, managers value output over reflection, and people say they lack time even when space is available. The system quietly resists what it says it wants. That’s why I’m drawn to your work on leading through complexity and making shared understanding visible. I’d love to learn how design methods can help reveal these dynamics and show progress in a way that builds trust and ownership, not just more structure.”
Thanks for sharing Hans, excited to have you!
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@hand_lenderink , @dave_gray , @tim_banks @mila_shumilina - welcome! Ahhhh, can’t wait for all the goodness to come!
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Thank you! Good to be here
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