Why Financial Products Work but Still Lose Trust (Q&A)

[EricZ]

@Bryan

Momentum doesn’t come from solving everything at once. It’s built by addressing one clear issue at a time. Visualizing the customer struggle helps to create some amount of urgency and empathy

Love that! Puts things into perspective.

So if we’re focusing on the first thing, Trust is a major issue for financial institutions. Previously, @vadym_grin talked about targeting Delight and Trust as primary feelings for optimization (What feeling does your product create?). Do you see the lack of meaning in products impacting trust primarily? How do delight and trust interact?