User follow-through is key for conversion and growth: will they actually get through the flow you built, and how smoothly can they get there? It shows whether tasks were completed directly, indirectly, or not at all, so you can see exactly where people are cruising and where they’re stalling out.
On the Completion page, we share an example from an ad management platform where we tested how easily people could edit their target audience. The findings made it clear which steps kept users moving forward and which ones were tripping them up.
Source: Glare Framework - Completion UX Metric
Discussion
Do user expectations factor into your product design or marketing today? Is expectations a useful elements to measure when it comes to user experience?
Take a look at our Completion page and let us know what you think about using this metric:
- Very Clear
- Somewhat Clear
- Neutral
- Somewhat Unclear
- Very Unclear
