In this conversation with Dave Huber based on his Helio featured article on design impact, I dig into what it takes for design to truly matter. We all know design should help the business, but too often, it’s treated like a craft, not a contributor. That’s what Dave is pushing on.
Check out the conversation:
One line that stuck with me:
“Designers often know their work matters, but they struggle to prove it.”
Dave’s point is simple but powerful: beautiful design doesn’t mean effective design. And if we can’t show the business impact, our work risks being ignored. He lays out a practical path forward: set clear goals, measure what matters, and connect the dots from team efforts to company growth.
- Are your design reviews tied to outcomes, or just opinions?
- Do you know if your designs lead to user action, not just user appreciation?
- What are you doing to connect design metrics to business goals?
This isn’t about more dashboards. It’s about making UX metrics a shared language between design and leadership.
Discussion
- How are you showing design impact on your team?
- Are you using OKRs or KPIs to shape design direction, or is your team still reacting to opinions?
- How do you make sure design isn’t just measured, but understood?
Let us know how you’re aligning design work with business outcomes.