Designers develop an intimate understanding (and even deeper intuition) for how a design initiative should perform, and what could go wrong.
We’ve been working on rolling out a significant new feature, and we’ve been mapping out what we need to learn from our performance analytics to move things forward after launch.
Here’s how we’re approaching this:
- Define the Goal - We need to be clear about both the purpose of the initiative, and what we want to learn. Clearly articulating the learning Goal is the best way to ensure we aren’t just gathering pools of data.
- Performance Metrics - Behavioral data can easily be gathered using performance metrics, but attitudinal cues require more intention. Identify what and how metrics will be gathered, to validate the value of the experience.
- Reporting Solutions - Has a dashboard solution already been implemented? Is a new paradigm needed? Will you build it in-house? Dashboards will be most valuable when aligned toward the learning goals.
Check out what we’ve been mapping out here:
How have you used dashboards to learn successfully in the past?
What’s your go-to process for aligning goals to performance metrics?
Why do dashboards suck?