Nice, here’s some UX metrics to test whether you’re hitting the right notes on each of those 5 key principles:
Investment Loops → People value what they shape
Metric: Intent and Desirability, which can reveal whether users next steps bring them back to engage with the AI and how likely they are to continue engaging
Human Presence → First impressions = retention
Metric: Sentiment will reveal whether your product is striking the right human feel with users or alienating prospective customers
Social Proof & Familiarity → We trust what others already use
Metric: Loyalty is ideal here, revealing how likely users are to promote your product to others, and easily comparable to the tried-and-tested NPS method
Labour Illusion → Show the effort, not just the output
Metric: When AI shows its work, Comprehension in that work is key. Use a Trust metric to reveal how confident users are in the work being shown.
Progressive Disclosure → Earn trust by scaling intelligence gradually
Metric: How to see if you’ve earned trust? Measure using the Trust metric and compare against other impressions that are elicited in users.
We should try to expand on these- would be cool to see a resource doc be put together on all of the AI measurement articles, blogs, resources, metrics, etc.