Interesting that Apple is leaning into this idea right now… It’s always been a point of contention for product designers. It’s well done, but not sure why or who it’s for…
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What’s the point of contention you’re referring to @Bryan? To me, this is for the consumer who is impressed simply because Apple says they’ve done some thinking behind their design rather than just making it look pretty.
Maybe they’re still leaning into the idea Apple is for everyone.
They’re definitely not getting more explicit or leaning into a particular buying group.
@Bryan this seems to go back to ‘brand’ signifiers. I think Apple in particular needs to remind people of the quality of the experiences they’re having on these minimalist devices, reminding them that every detail is considered on their touch-screen rectangle with 3 buttons, two speaker holes, and hours of daily usage.
It could have been a plastic Asus rectangle, but it’s an aluminum rectangle built by highly consciencious people with taste. 
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