Check out how we tested Apple's shopping cart page 🛒

[MoData]

Shopping carts do more than just hold the products. They also the influence the customer’s trust, intent, and final decision. One small hiccup in layout or clarity, and that “Place Order” click disappears.

That’s why we just launched a new Concept Page focused on Shopping Cart Layouts, and how to test whether your cart experience is clear, confident, and conversion-ready.

To explore this, we tested Apple’s online store shopping bag, a layout known for being clean, minimal, and highly branded.

Here’s how it scored:

Source: Glare Framework - Shopping Cart Layout

The layout performed well: users understood what they were seeing, could take action without much friction, and walked away feeling satisfied. But even here, subtle improvements could reduce hesitation or clarify checkout steps.

This Concept Page shows how to break down the cart experience using UX metrics that go beyond abandon rates, and help you pinpoint where trust is built (or lost).

What other cart or checkout experiences should we test next?
Subscription boxes? Food delivery? B2B pricing quotes?

Let us know below

[nathaliesmith]

Truthfully, Apple is so good at this. I feel like all their products, environments + pages are sooooooo crisp & easy to navigate.

They’re one of the best in the game, IMO.

[MoData]

They’re typically known for having some of the most clean and user friendly interfaces, though maybe that clinical cleanliness is the reason for Engagement being our lowest metric tested on the cart page. Apple’s shopping bag has all the necessary elements in findable places, but doesn’t engage or excite consumers with interesting offers before check-out.

[Bryan]

While I enjoy their online approaches, the paper receipts have always set the bar for me. There is a strange desire to want to hold on to them, similar to stock piling the boxes.

Impressive psychology behind why you still haven’t thrown away your old...

[MoData]

Don’t remember the last time (if ever) I got a paper receipt for an Apple product but the desire they create for holding on to their physical packaging has always been fascinating and impressive

[nathaliesmith]

To add onto the receipt piece.. I’m pretty sure they use a thicker paper as well, to make their receipt stand out from others.

Their whole business model is a trip. Such intricate thought. I know another company who does this well… *cough cough* Disney *cough*

[Bryan]

Right. I think Disney executes at the brand well- it’s mostly a media company with creative assets. What makes Apple so unique is that they also do it at the product level. Different challenges, but impressive in both cases.

I’ve always loved this map, which shows the integration of all the Disney assets. Each reinforce the brand.

[nathaliesmith]

Ah, never seen this before! We have something like this, don’t we? @Bryan haha.

[ben]

Yes- but I think it’s about 80x worse . I’ve seen too many of Bryan’s maps!