Over the past few months, we’ve been sharing Design Concepts that show how real users react to specific UX patterns. Each one breaks down a familiar product or brand, then shows how it performs when tested with actual audiences.
For example, we recently tested a Flash Sale Countdown Timer on an eCommerce site. The results:
The countdown offer feels desirable, but few users engaged or even successfully found the sale banner in the first place. These are the kinds of signals our Design Concept posts are built to surface. Check out the full case study to see more.
As we plan new concepts for the new year, we’d love your input.
Which Design Concept would you be most interested in seeing tested next?
Loyalty Program Dashboards
Related Products Carousels
Brand Value
Marketing Emails
0voters
Vote in the poll, or let us know in the comments what other design concepts you’d like to see explored.
What I would really like to see are examples of designed experiences demonstrating an online solutions ability to capture thick data from the customer. E.g. nobody visits a webpage to use it, they are there because they are motivated to do something helping them progress towards a valued outcome. E.g. I’’m here on Glare to learn, network and be inspired. How can we design the interactions to capture if this is happening or not, and how to improve?
Love it @Helge! We’ve used intercept surveys before to capture feedback from users on a platform in the moment they taken an action, is that they kind of capture you’re referring too?
@MoData I prefer to ask people to share an earlier experience. Because when we ask people about their opinions they most often start lying to us (Rapaille, Snowden).
e.g. if I ask people what they eat for dinner they would say: “two days we eat fish, one day chicken, then pasta, a salad and lastly maybe one day we would have some red meat”. But if I ask: what did you have for dinner yesterday? They would respond: “I promise, it’s the first time ever, but we all went to McDonalds”.
Another example is online “build your own car” wizards on car websites. Turns out these provide a remarkably accurate set of data in terms of what people really want. e.g. which kind of color paint they prefer. Early research demonstrated that these online solutions where people didn’t even know they were being tested for data had the most accurate responses compared to other means.
At Merck we knew that most physicians joined us in situations where they were trying to learn something. So we tried to design experiences where we wouldn’t ask if people were learning, but found ways to measure if they were.
Love it! So this goes beyond collecting feedback and into building experiences that allow you to track and measure someone’s engagement with the product as they are using it. That makes me think, how many web experiences are out there that can provide this type of insight about their users by just hooking up the right analytics to track?
“building experiences that allow you to track and measure someone’s engagement with the product as they are using it.”
I like this a lot - I recall us running into this a lot when we would in person interviewing for testing.. SO many people we’re truthful and it skewed so much of the data we were trying to collect. @MoData … you know what I’m talking about. haha
