Introducing our Concept pages! Check out how we tested the Salesforce's Landing Page

Measuring design
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We’re working on our next round of Glare pages that’s all about product design Concepts — and how to test them using Design Stacks made up of UX metrics.

First up: Landing Pages. We all know landing pages have a tough job. They need to hook attention, clearly explain what you’re offering, and drive action all in the first few seconds.

To help with that, we put together a testable stack of 5 UX metrics that tell the real story of how your landing page is performing:

:eyes: Engagement – What are users drawn to? Are they clicking on the right things?

:brain: Comprehension – Do they get what the page is about?

:white_check_mark: Success – Can they easily find the next step you want them to take?

:performing_arts: Sentiment – What kind of vibe does the page give off? Exciting? Confusing? Meh?

:megaphone: Loyalty – After seeing it, would they actually recommend your product?

We put this design stack to the test on Salesforce’s CRM landing page to measure visitors’ attitudinal and behavioral reactions to the page.

Landing Page Design Stack
Landing Page Design Stack345×469 20.1 KB

Check out the full Salesforce Landing Page case study on our newest Concept page.

We’d love your take:
:backhand_index_pointing_right: Is this Landing Page Concept page clear enough to help you test your own designs?
:backhand_index_pointing_right: Does this combo of metrics give you the direction you’d need to move forward?

Here’s a sneak peek the Concepts we’ll be covering in the coming weeks:

  • Brand Analysis
  • Company Claims
  • Competitor Analysis
  • Product Browse Page
  • Product Details Page
  • Mobile Navigation
  • Account Management
  • Dashboard Engagement
  • Feature Findability
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Love this. I’m most interested in account management and how that comes into play with a concept.

My hunch is that Useful and Findable are the most important user needs there.

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Agreed, similar to what we typically say about site navigation menus: it’s much more important to over-index on the usability of the nav than worry about how it makes someone “feel”.

Visitors use your nav to reach the deeper and more insightful parts of your web experience, so focus on making it a convenient and intuitive hierarchy of information.

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Just in case you missed this, here’s the Account Management concept page we posted the next week :slightly_smiling_face:

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Sweet, thanks for the drop!

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From an ops standpoint, this is gold. A landing page isn’t just marketing, it’s the front door of your system. If Engagement and Success are off, it bottlenecks every downstream process. Seems like stacking these metrics would allow you to trace where friction might be occurring.