We just published a new Concept Page that dives into a type of testing we’ve been hearing more demand for lately: Competitor Analysis.
Whether you’re building a new feature or reworking a homepage, it’s helpful to see how your experience stacks up both visually and in terms of real user comprehension, interest, and loyalty.
To show what that looks like in practice, we tested three high-yield savings landing pages from major fintech players: Ally, SoFi, and Chime. Here’s how they scored across three UX metrics:
Source: Glare Framework - Competitor Analysis Concept
Each brand had strengths, but the gaps tell an interesting story:
SoFi’s offer was clear, but didn’t convert into long-term loyalty. Chime had strong emotional pull across the board. And Ally showed up with high marks all around, a solid benchmark for teams optimizing trust-driven landing experiences.
This Concept Page breaks down how to structure a multi-brand test like this, what to look for in the scores, and how to turn findings into design direction.
What other types of competitor tests would you want to see?
Pricing pages? Onboarding flows? Product feature comparisons?
Drop your requests below 
