Interface Copy Without Purpose Fails

Every word in UX copy should serve a clear, intentional purpose.

Axel Viersac, one of our featured Helio authors, has a great piece on UX copy. Every word in UX copy should serve a clear, intentional purpose.

In my experience, copy has the most significant impact on an interface’s success.

He explains how Roman Jakobson’s theory of language can help create interfaces by encouraging greater deliberation in word choice. Jakobson described different functions of language in a structural model based on six essential components of communication:

This is a great way to inform how you test your content with concept testing.

When UX copy fails, which language function is usually missing?

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