Last month we asked which Design Concept you’d most like us to explore next. The top pick? Brand Value.
It’s one of the hardest things to measure in a product experience. People might recognize your brand, but do they actually feel something? And are they likely to promote it after seeing your site?
We put this to the test on Target’s homepage using three attitudinal UX metrics:
Even with a highly recognizable and polished brand, most users weren’t convinced enough to recommend it. The design looked good and made sense, but emotional connection and trust fell short.
On the Brand Value concept page, we break down what causes that disconnect, how to test for it, and what signals to look for when brand messaging doesn’t quite land.
We’d love to hear your take:
When it comes to brand impressions, what’s harder to get right: emotional tone or brand clarity?
Drop your thoughts below 
Or check out the full concept walkthrough here: https://glare.helio.app/measure/concepts/ecommerce/brand-value