Design Impact Isn’t a Mystery. Here’s Proof. (Helio Assessment)

[nathaliesmith]

We’re ramping up our Helio Assessment tool. In under 5 minutes, we just ran an assessment on Disney+’s onboarding flow, and it immediately surfaced exactly where users hesitate and why. Report link: Helio | Disney + Onboarding Flow Assessment

Here’s the snapshot:

• Users get confused because there’s no clear “step complete” feedback during the flow.

• Some screens have too much text, making key decisions harder.

• Subscription options aren’t prominent, so families feel unsure about what to pick.

• Personalized views don’t reliably save, which is frustrating for multi-profile households.

• The flow does have strong strengths: clean layout, clear visuals, and smooth progression.

Quick feedback cycles & no guesswork. We’re working towards instant clarity and signals on what to fix and why.

We’re building this with the community, and for the community. Your feedback here directly influences how these assessments evolve, and we’d love to hear what resonates or what could be stronger.

[nathaliesmith]

@elba_sindoni @yogesh_shekhawat @james_wondrack @ed_orozco @steven_seal @stefaan_vuylsteke @Doug_Curtis @scott_loynton @tim_banks

Help a gal out here! If anything stands out, please call it out. OR if you guys have a specific page you’re interested in collecting an assessment on, lets make it happen.

[ben]

Very cool- fun to see how it works on flows!